African Demystifier is a media house specializing in reporting and interpreting fundamental advancements and concepts of science, development, and business for scientific communities, students, development stakeholders, and the general public.
Moreover, the founders of the company have been engaged in media development and communication consultancy activities as well as and publishing services since 2005.
In engaging in journalistic duties focusing science, development and business our major purpose is demystifying professional concepts and complex concepts to be understood by the general public and common citizens. We do not publish pure scientific papers as they are or ‘record of science’. We do professional journalism and publish journalistic pieces with simplified language and presentation.
It is our conviction that facilitating openness and dialogue between the scientific community and the public is very important and make sure that the public is empowered with scientific information to promote public understanding of science. As “Science is not just for scientists”, the public need to be involved and contribute in the advancement of science. Therefore, we strive to contribute our share in doing media reports that aims at enhancing the involvement of the public in scientific research.
Even though we do soft news and breaking news as any media house, our major specialization is filing in-depth analysis, features stories and opinion pieces on various sciences, development and business stories of over 1000 words sometimes accompanying the storytelling with video filming and photo documentaries.
We staff writers at African Demystifier and its contributors, have the responsibility for fact-checking and do proper proofreading on their stories before publishing. We are also expected to report information from primary or verified sources and stories should be adequately attributed.
As African Demystifier have its own audience among the scientific and business communities, educational institutions, development partners among others placing advertisement in it is advantageous to promote messages to a broadly to these audience. We also make sure that advertisements placed in our media are acceptable and aligned with our social norms, ethical values, the countries laws and regulations as well as meet professional standards/quality of media material production.
Munyaradzi is a freelance journalist based in Cape Town, South Africa. He covers agriculture, climate change, environment, health, higher education, sustainable development, and science in general.
Samir Bol, Editor-in-chief of the Mail and Chief Executive Officer at SB Media Production and Investment LTD, South Sudan.